Bovra
Overview
Bovra is an app allowing you to manage your property and mortgage all within one space. With Bovra, you can take full control of your property in a new, modern, and digitalized way. The development of the onboarding flow was a crucial element in the launch of Bovra. Given that this marked Bovra's entry into the market, it was essential to incorporate a compelling narrative throughout the onboarding experience. This would serve to introduce users to the innovative concept of digitalizing their mortgage and their most valuable asset, their homes.
Upon receiving the assignment to design the complete onboarding experience, I recognized the importance of directing the focus towards addressing the fundamental question of purpose, or simply put, why?
Why should the user use Bovra?
Why should the user answer the data inputs that we are so eager to find out about?
Why should the user continue involving Bovra in their experience of owning a home?
CONTRIBUTION
UX Research, interaction design, product design
THE TEAM
3 product designers
1 front-end developer
2 back-end developers
TIMELINE
December, 2022.
Process
Design research
To find better ways to communicate Bovra's purpose and various sections early on in the app, I conducted competitive design research to explore onboarding user flow options. This approach provided valuable insights into the different ways we could present Bovra as an app while having the user create their account.
Researching UX/UI of competitor apps
Developing the user flows
After gaining a better understanding of the optimal onboarding approach, I created user flows based on the user scenarios we had identified in our workshops. By leveraging these insights, I was able to effectively develop our user flows.
Bringing our visual identity into play
As we have been a part of the Bovra journey from the beginning, we had established a basic design system in the beginning that would shape the company’s branding identity according to what the stakeholders had expressed interest in being represented as. Although the branding identity is in constant iteration due to the early stages of the company, we have incorporated it into the process of creating the app.
Bringing the solution to life
The onboarding process was split into two distinct user flows: Creating the account and a guide to Bovra.
Creating the account
Onboarding
Going forward
Currently, we are undergoing user testing of the entire onboarding experience with external users. So far, we have only conducted internal user testing, which has received positive feedback and resulted in the resolution of technical issues.
Takeaways
I had a lot of fun designing, and creating this section of the app, as it was one of the last parts we finished before completing the app. I knew from the beginning that it would be a challenge to consider all of the data, and legality points while also making it a smooth, and enjoyable onboarding experience for the user. Although this challenge, I was able to be confident in the result after completing a few internal user tests.
2024 • Made with love in Framer